Define Instruments believes industrial instruments should not require a manual, a support ticket, and a long sigh. Founded in 1990 in Auckland, New Zealand, the company builds panel meters, signal conditioners, temperature transmitters, process controllers, data loggers, and wireless I/O systems that prioritize one thing above all else: simplicity. Its proprietary ToolBox software allows technicians to configure any device in under 60 seconds—via USB, with no dip switches, no cryptic menus, and no frustration.